DIGITAL AND ONLINE MEDIA

From state-of-the-art digital printing to interactive media-rich online products, Mercury provides solutions that permit affordable short-run color reproduction or that repurpose print in compelling online experiences.

The Automotive Aftermarket Industry Association (AAIA) has long been innovative in communicating with their members. Historically, they repurposed the content of their bi-monthly publication online in PDF format. While the look of their award-winning publication was retained, the product was cumbersome to navigate and thus poorly read. AAIA turned to Mercury for a better solution. Mercury, partnering with nxtbookmedia, provides AAIA with an exciting, fresh online alternative creating an easy-to-read, interactive digital publication.

The United States Eventing Association (USEA) manages hundreds of equestrian events nationwide, dividing the country into ten competition zones. Previously, all events were published as a single product and distributed to all members, which was costly as few members competed in more than three zones. Mercury created an online solution so that USEA members can login and “build a book”—a unique product based on individual needs and comprised of only the competitive zones of interest to a member. Once an an online order is completed, production commences immediately and the book is manufactured and shipped directly to the member.

Mercury provides cost-effective solutions that help you communicate better. Facing a challenge where we may be of service? We’re at your disposal— contact us at 1-800-634-9409.