WHY PRINT REMAINS VITAL

In your budget process, print communication costs, whether for your flagship publication or marketing strategies, will no doubt be recognizable. While we understand this very clearly and vehemently support the determination of the most cost effective methods and solutions, we recommend consideration for the key contributing factors print delivers.

In a recent article titled Top 10 reasons print should remain a vital part of your marketer's mix, David Mammono of folio magazine stresses that of all of folio's marketing strategies - web site, online community, e-mail marketer, online newsletter, social media, etc., the number one driver of traffic to their web site is their print magazine!

In a spoof on Letterman's top 10 lists, Mammono cites and provides ten key attributes of print as part of your communication strategy. Click here to read them and enjoy the article.