For those that are unfamiliar with the print industry, some of the terminology that your average printer uses when they ask you about your project can be confusing. We are here to help you understand what we are talking about when we ask you if you want your Publication or Direct Mail piece on "60 pound", or if you want it "Gloss UV" or if you want it printed "Digital" or "Offset". See below for some terms that you will hear thrown around often. Let's start with paper, wher